A national children’s charity is set for a starring role in a next generation computer game following its partnership with a leading UK game developer.
Caudwell Children will feature within the new Switch Galaxy Ultra game after a deal to support the Children’s charity was reached with games developer Atomicom.
The Liverpool based studio have been making games since 2005 and it is hoped that their relationship with Caudwell Children will raise funds as well as widespread awareness for the charity.
Switch Galaxy Ultra, which is set to be launched exclusively on the eagerly anticipated new PlayStation® 4, is in the first wave of titles to be released on the successor to Sony’s immensely popular PlayStation® 3 console.
Described as “an insanely addictive, fast-paced, reflex-based arcade challenge with two modes of play, gorgeous visuals and high quality audio”, the new Switch Galaxy Ultra will feature a Caudwell Children download pack which will include an exclusive Caudwell Children ship upgrade and provide players with access to exciting new levels and special features. All of Atomicom’s profits from the pack will be donated to the charity.
The title will also be available on Sony’s portable PlayStation® Vita, enabling players to take their experience with them on the go. It will also be made available on PlayStation® 3 in due course.
Launched at the recent Gamescom trade fair in Cologne, CEO and Co-Founder of Atomicom, Gary Nichols said:
“We are delighted to announce our support for Caudwell Children.
We have wanted to work with the charity for a while and feel this is the perfect time for us to support them so we devised an exclusive download pack for them with sales of this going to help support the work they do. We can’t wait to launch the game as it’s really come a long way since we launched Switch on mobile back in 2011, it’s quite an amazing story for us to have the latest version launching on PS4 and PS Vita and to bring Caudwell Children with us along for the ride.”
Trudi Beswick, CEO of Caudwell Children said:
“The announcement that Caudwell Children will play a key role within Switch Galaxy Ultra is a fantastic one for the charity.
Having our own download pack within the game will in no small way help us deliver practical and emotional support to families caring for disabled children
I would like to thank all the team at Atomicom for their generosity and I look forward to seeing Caudwell Children’s name spread further.”
Charity and video games are teaming up to bring hope to children, what better way to envision video games ?
To date Caudwell Children has provided services worth over £25million to thousands of children with over 500 different medical conditions. The Charity is committed to changing the lives of children by providing specialist equipment, treatment and therapy as well as its annual ‘Destination Dreams’ holiday for families coping with a child’s terminal illness and their Family Support services.
Caudwell Children was registered in March 2000 and is widely recognised as one of the country’s fastest growing children’s charities. Since its inception the charity has doubled every pound raised, achieved through supplier partnerships, which means every pound donated works even harder.
The Charity was founded by entrepreneur, John Caudwell, whose vision was to create a sustainable children’s charity that offered benefactors’ transparency and peace of mind that 100% of their donation was being used to directly change children’s lives.
By donating the cost of the Charity’s annual management and administration overheads, John has guaranteed an efficient way for individuals and businesses to change the lives of thousands of sick and disabled children living in the UK.
John Caudwell remains the Charity’s largest benefactor and sits as Chairman of the Board of Trustees.
The Charity’s ambassadors include Hollywood actress and author, Joan Collins, actress Elizabeth Hurley, Rod and Penny Stewart, Peter Andre, Bruce Forsyth and singer, Robbie Williams. The late Boyzone singer, Stephen Gately, was also a Goodwill Ambassador for the Charity.